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Saturday, 12 July 2014

redirection and its importance in SEO

09:32
Redirection of web pages means taking a user to new location. The idea here is to divert all the traffic from old page to new (redirected page) and enjoy the traffic.                                                                                                                                                                     Why it is important in SEO?
 

Many internet users found that if they open particular link, they redirected on another pages within seconds. So question is why redirecting URL to another URL? Here are reasons,
  • 404 Error (Not Found.).
  • URL Misspelled.
  • Page may have deleted.
  • Broken Links
  • Canonical Issue(non WWW to WWW).

You can redirect sub-folder and URL to targeted page using 301 and 302 redirected. This redirection technique does not lose your visitors and back links that stay connected with existing page for interact. Redirection does not affect your site ranking or keyword related issue but it is good for users for connected with a page. One of the most important things to improve your SEO health is to avoid 404 errors, broken links, canonical issue that make sure your site SEO friendly. It is follow webmaster guide line.

There are two ways to redirect your page.

(1)    301 Redirect

(2)    302 Redirect

 

301 redirect called permanent redirect page that passes link juice to the redirected page. Most of webmaster use 301 redirect because it is the best method for implementing redirects on a website.
302 redirect define as a temporary redirect that does not passes link juice. That’s why most of webmaster should not be used it.

You can redirect your html web pages in this way that helps you to stay connected with existing users.

Open .htaccess file and write this code.
Redirect 302 /old-page.html http://www.xyz.com/new-page.html

This query redirects your old-page.html URL to new-page.html URL.
           Redirect 302 /about.html http://www.abc.com/about-us.html                                                                                                          

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